Google Performance Max Campaign

Advertising is always changing, which is why I like Google ads.

Google ads recently released a new advertising campaign called "performance max"

This campaign type allows you to advertise across all channels in a single campaign and helps you find more converting customers. All you have to do is add some text, images and even video into one campaign and Google will use machine learning to get you in front of the right audiences.

Here are some benefits to this campaign type:
-All in one campaign allowing to advertise on all channels. Makes it easy.
-Drive more value
-Unlock new audiences
-Drive better performance
-Get more transparent insights
-Automation

Google ads is always working on new campaign types, adjustments to their ads/keywords and working more towards automation to make advertising on Google easier. Don't get me wrong there is always a learning curve and I can definitely tell you Google ads is now what it used to be compared to 8 years ago when I first started running Google campaigns.